In this paper we present an XML-based multi-agent system, called Multi Agent System for Traders (MAST), that supports several Business-to-Customer e-Commerce activities, including advertisements and payments. MAST helps both customers and merchants in performing their tasks by using a personalized approach. MAST’s e-payment model avoids exchanging sensitive information, reinforcing trust between merchants and customers. A complete prototype of MAST has been implemented under the JADE framework, and it has been exploited for realizing some experiments, in order to evaluate its performances.

Multi-agent technology and ontologies to support personalization in B2C E-Commerce

ROSACI D;SARNE' G
2014-01-01

Abstract

In this paper we present an XML-based multi-agent system, called Multi Agent System for Traders (MAST), that supports several Business-to-Customer e-Commerce activities, including advertisements and payments. MAST helps both customers and merchants in performing their tasks by using a personalized approach. MAST’s e-payment model avoids exchanging sensitive information, reinforcing trust between merchants and customers. A complete prototype of MAST has been implemented under the JADE framework, and it has been exploited for realizing some experiments, in order to evaluate its performances.
2014
E-Commerce, Business-to-Customer, Electronic payment, CBB
File in questo prodotto:
File Dimensione Formato  
rosaci_2014_ECRA_multi_editor.pdf

non disponibili

Descrizione: versione editoriale
Tipologia: Versione Editoriale (PDF)
Licenza: Tutti i diritti riservati (All rights reserved)
Dimensione 893.89 kB
Formato Adobe PDF
893.89 kB Adobe PDF   Visualizza/Apri   Richiedi una copia
rosaci_2014_ECRA_multi_post.pdf

Open Access dal 24/07/2015

Descrizione: versione postprint
Tipologia: Documento in Post-print
Licenza: Creative commons
Dimensione 578.66 kB
Formato Adobe PDF
578.66 kB Adobe PDF Visualizza/Apri

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.12318/1368
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 45
  • ???jsp.display-item.citation.isi??? 30
social impact