Hybrid evaluation approaches for cultural landscape: The case of “riviera dei gelsomini” area in italy

The study presents an integrated evaluation process for the identification of sustainable enhancement scenarios of the cultural landscape of a particularly significant area of the metropolitan city of Reggio Calabria, characterized by multiple material and immaterial values and resources. The combined application of various methods and techniques, allows to manage a decision-making process characterized by different variables and a high level of uncertainty, able to support the definition of shared and transparent choices and outline a transformation process and enhancement according to a bottom-up approach. The application of the methodology to the case study made it possible to take into account the tangible and intangible characteristics of the various multidimensional components of the cultural landscape, and the relative perception of the stakeholder, identifying specific priorities, selecting a system of located micro-actions, materials and intangible, attentive to the specifics of the context, capable of reflecting the evolutions of an interactive and dynamic dialogue between the community, local know-how and experts. Through the combination of complex assessment techniques and stakeholder engagement techniques, it is possible to build enhancement strategies and promote good governance processes, capable of enhancing local deliberative democracy by activating effective collaboration between promoters, operators and users.