Le preferenze dei consumatori a sostegno della piccola pesca creativa e sostenibile del mezzogiorno d’Italia - Consumer Preferences in Support of Small Creative and Sustainable Fishing in Southern Italy

The aim of this paper is to understand the motivations that influence the consumption of local fish products in some areas of Southern Italy. The consumer behavior has been explored through a survey, intercepting 240 consumers. In order to identify the consumers motivational profiles of locally fresh caught was used the method of multiple correspondence analysis (ACM). The results allow us to draw the consumers' profiles and to formulate marketing strategies to support local fishermen. Results show that consumers are quite careful with intrinsic and extrinsic attributes of the consumed product, they look to food safety and are cautious in choosing the place of purchase; also they give special attention to the marine environment and the fishing villages

The study aims at investigating the terraced heroic viticulture and fishing companies of the Costa Viola, like pieces of a mosaic cultural landscape constantly evolving. They become essential in the growth and creative resistance paths of the area like vulnerability, the experience, the resilience, the availability to the multifunctionality. The methodology is based on direct surveys and interviews in order to examine the potential of the area and the financial results on wine and fishing activity. The results show that, compared with an eco-systemic fragility of the fishing villages, the integration of territory and sea protection, and agricultural, fisheries, landscape resources and gastronomy of the territory, could represent, if properly directed and encouraged, a point of the strength of the territory and trigger processes of sustainable development and growth.