In this paper we propose an agent-based hierarchical clustering technique operating on both user profiles and e-commerce sites. We show, by designing a number of appealing applications, how exploitation of such hierarchies can really benefit both customers and vendors in their activity. As a support for the customer, we provide a categorization of sites of interest as she/he perceives them, and also dynamic ecommerce portal personalization. As a support for the vendor, we design a categorization of customers directly supporting knowledge discovery on customer behavior.

An Agent-Based Hierarchical Clustering Approach for e-Commerce Environments

BUCCAFURRI F;ROSACI D;SARNE' G;URSINO D
2002

Abstract

In this paper we propose an agent-based hierarchical clustering technique operating on both user profiles and e-commerce sites. We show, by designing a number of appealing applications, how exploitation of such hierarchies can really benefit both customers and vendors in their activity. As a support for the customer, we provide a categorization of sites of interest as she/he perceives them, and also dynamic ecommerce portal personalization. As a support for the vendor, we design a categorization of customers directly supporting knowledge discovery on customer behavior.
978-3-540-44137-3
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/20.500.12318/12384
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