In this paper we propose an agent-based hierarchical clustering technique operating on both user profiles and e-commerce sites. We show, by designing a number of appealing applications, how exploitation of such hierarchies can really benefit both customers and vendors in their activity. As a support for the customer, we provide a categorization of sites of interest as she/he perceives them, and also dynamic ecommerce portal personalization. As a support for the vendor, we design a categorization of customers directly supporting knowledge discovery on customer behavior.
An Agent-Based Hierarchical Clustering Approach for e-Commerce Environments / Buccafurri, F; Rosaci, D; Sarne', G; Ursino, D. - 2455:(2002), pp. 109-118. (Intervento presentato al convegno 3rd International Conference on Electronic Commerce and Web Technologies tenutosi a AIX-EN-PROVENCE, FRANCE nel Aix-en-Provence, France, September 2002) [10.1007/3-540-45705-4_12].
An Agent-Based Hierarchical Clustering Approach for e-Commerce Environments
BUCCAFURRI F;ROSACI D;SARNE' G;URSINO D
2002-01-01
Abstract
In this paper we propose an agent-based hierarchical clustering technique operating on both user profiles and e-commerce sites. We show, by designing a number of appealing applications, how exploitation of such hierarchies can really benefit both customers and vendors in their activity. As a support for the customer, we provide a categorization of sites of interest as she/he perceives them, and also dynamic ecommerce portal personalization. As a support for the vendor, we design a categorization of customers directly supporting knowledge discovery on customer behavior.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
