This study examines the consumption of the Capicollo Azze Grecanico Slow Food from theprovince of Reggio Calabria. The research considers the main characteristics of the consumerof Capicollo Azze Anca Slow Food, a typical local product of the grecanic area. To examinethe characteristics of the sample of consumers was used the method of multiplecorrespondence analysis (MCA). In addition, it applied a logit regression for each of the fourfactors identified to evaluate the relationship between individual motivations and socioeconomiccharacteristics and behavior that most affect the decision making of consumers topurchase a local product. The results show a strong propensity of consumers to the linkbetween territory and product quality and the importance attached to food security
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