The Fiera del Mediterraneo of Palermo 1946–1975 Ephemeral Architecture and Apparatuses during the Years of the Artistic Metamorphosis

The Fiera del Mediterraneo Exhibition Centre of Palermo, in its original layout realized in 1946, is an interesting laboratory of visually striking ephemeral architecture and apparatuses. The whole fairgrounds lends itself to an analysis focusing on its dual image: one, “external”, because urban, territorial, Mediterranean, and another, “internal”, unfolding amidst the boulevards, the pavilions and the exhibits on display. For both images, there is a communicative project rightfully belonging to the period of the “Italian Metamorphosis” (1945/1968), the years in which Italian culture was invested by a renewed renaissance, even in the so-called minor arts such as graphics and visual communication.