This study is about the Draa valley and the vernacular architectures constructed by the local populace, the Berbers. The Berbers, autochthon populace of Maghreb, have a veryimportant role in contemporary North African politics. Despite the recognition of the Amazighlanguage in the Moroccan constitution, the Berbers want more equality, and recognition of their own culture. The territory valorisation, on one side, could be able to conserve this heritage,really rich and fragile. On the other side it could be useful for the reinforcement of theautochthone’s culture of Amazigh.This study has carried out a set of analysis and architectural surveys for the knowledge and valorisation of the Draa Valley. The components of territory have been individuated: theorography, the green (palm grove), and the hydrography; the surveys of sixteen exempla(tighremt and ksour) have, also, been done to analyse the shape and the typology of thevernacular architecture and their collocation inside the landscape.Research has led to an overall plan for the touristic evaluation of these areas. The first projectis a ludic journey with activities linked to the five senses. The journey is for “Under 10Travellers” and there is also a touristic guide with some experience of augmented reality.
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