Landscape, wine and enhancement of territory

The social-economical scenario of an area is strictly linked to the geological one: even at different scales, the endogenous and exogenous processes, and the rocks, as elements of the landscape, condition the evolution of environment and form the base of spatial-temporal development of a region. By integrating different information about the geo-morphological arrangement and the land use of a region, it is possible to study the territory and the link between landscapes and wine production areas. Wine production is in fact one of the most important activities in the Italian economy and culture and, at the same time, is an expression of the landscape: in this way it could be a “medium” to communicate the landscape, its origin, its history. Wines, as well as other cultural expressions, are strictly linked to the territory: the popularization of the geo-environmental heritage walks on the same paths of tourism. A special attention should be devoted to an original link (already performed in some other countries) between landscapes, eno-tourism and sports: a new field for new actions, in order to promote a sustainable development in Italy, as well as a more sensible culture of responsible wine consumption. The modern technology offers new powerful tools: the GIS are able to synthesize, manage and represent a large amount of data; thanks to GIS it’s almost easy to reach an evaluation of the state of the studied landscapes, referring to the dual risk/resource which characterizes our country. A further interesting opportunity is to discover, agricultural wine areas of special geological, environmental and cultural value, which in some cases can be considered geosites.