In Online Social Networks, to virally distributed some topics and, at the same time, protecting users from undesired messages they consider as spam, we propose to diffuse viral campaigns only on a second dimension of the social network. It is managed by personal users’ agents which only select the most appropriate campaigns for their owners. In our approach a users-to-campaigns matching algorithm, called Viral Filtered Diffusion, allows the agents to dynamically manage the evolution of the viral activity. Preliminary experiments clearly show the advantages in assigning to the users only campaigns compatible with their orientations.
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