In Online Social Networks, to virally distributed some topics and, at the same time, protecting users from undesired messages they consider as spam, we propose to diffuse viral campaigns only on a second dimension of the social network. It is managed by personal users’ agents which only select the most appropriate campaigns for their owners. In our approach a users-to-campaigns matching algorithm, called Viral Filtered Diffusion, allows the agents to dynamically manage the evolution of the viral activity. Preliminary experiments clearly show the advantages in assigning to the users only campaigns compatible with their orientations.

2D-Social Networks: A way to virally distribute popular information avoiding spam

ROSACI D;SARNE' G
2015

Abstract

In Online Social Networks, to virally distributed some topics and, at the same time, protecting users from undesired messages they consider as spam, we propose to diffuse viral campaigns only on a second dimension of the social network. It is managed by personal users’ agents which only select the most appropriate campaigns for their owners. In our approach a users-to-campaigns matching algorithm, called Viral Filtered Diffusion, allows the agents to dynamically manage the evolution of the viral activity. Preliminary experiments clearly show the advantages in assigning to the users only campaigns compatible with their orientations.
978-3-319-10421-8
Online Social Network; Viral Campain; Multi-Agent Systems
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/20.500.12318/14968
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 7
  • ???jsp.display-item.citation.isi??? 4
social impact