In this paper we propose a multi-agent model for handling e-commerce activities. In our model, an agent is present in each e-commerce site, managing the information stored therein. In addition, another agent is associated with each customer, handling her/his profile . The proposed model is based on the exploitation of a particular conceptual model, called B-SDR network, capable of representing and handling both information stored in e-commerce sitesand customer profiles. The capabilities of the B-SDR network model are exploited to let customer and site agents to cooperate in such a way to support a customer to detect, whenever she/he accesses an e-commerce site , those products and services present in the site itself and better matching her/his interests.

A multi-agent model for handling e-commerce activities

ROSACI D;SARNE' G;URSINO D
2002

Abstract

In this paper we propose a multi-agent model for handling e-commerce activities. In our model, an agent is present in each e-commerce site, managing the information stored therein. In addition, another agent is associated with each customer, handling her/his profile . The proposed model is based on the exploitation of a particular conceptual model, called B-SDR network, capable of representing and handling both information stored in e-commerce sitesand customer profiles. The capabilities of the B-SDR network model are exploited to let customer and site agents to cooperate in such a way to support a customer to detect, whenever she/he accesses an e-commerce site , those products and services present in the site itself and better matching her/his interests.
0-7695-1638-6
E-commerce; XML; Recommender systems
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/20.500.12318/16291
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