In the last decades, private cars caused an increasinggrowth of urban traffic flows all over the world with a consequent increase of environmental pollution and road congestion. In this context, Car-Pooling is an alternative car-based solutionfor private mobility that optimizes the car loading factor with respect to the number of passengers, although it requires that all the participants share trip origin and destination at the sametime. To make the system more appealing, an on-demand service adopting variable fares on the basis of trip length and number of participants is proposed in this paper. Multi-agent, reputation and blockchain technologies are used and a suitable dynamic routing algorithm has been developed. Experiments on simulated data prove the potentiality of this approach.
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