Patient engagement has emerged as the next evolution in healthcare marketing research. However, the role of digital technologies in fostering patient engagement remains unexplored. This study aims to fill this gap by exploring the role of Italian patients’ engagement as perceived by health experts and how digital technologies affect patients’ engagement.
Exploring the role of digital technologies on patients’ engagement / Aiello, Gaetano; Donvito, Raffaele; Frustaci, Raffele; Grazzini, Laura; De Rosis, Sabina; Vainieri, Milena. - (2022). ( XIX Convegno Annuale della Società Italiana Marketing - Next Generation Marketing. Place, People, Planet: cooperation & shared value for a new era of critical marketing Salerno 20-21 Ottobre 2022).
Exploring the role of digital technologies on patients’ engagement
Sabina De Rosis;
2022-01-01
Abstract
Patient engagement has emerged as the next evolution in healthcare marketing research. However, the role of digital technologies in fostering patient engagement remains unexplored. This study aims to fill this gap by exploring the role of Italian patients’ engagement as perceived by health experts and how digital technologies affect patients’ engagement.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
