Wine is a key element in the development and promotion of tourism. The purpose of this paper is to investigate, from the perspective of the growers, how a specific area - Aeolian Islands - is organized in order to develop wine tourism. The methodology employed for this study consisted of a combination of surveys, interviews and field observations with the suppliers. Results indicate that the implementation of wine tourism will be a significant challenge as the respondents report a lack of marketing and tourism management skill and knowledge. Most are small sized enterprises which means they have little man power available to devote to developing wine tourism; and there is a low level of reported cooperation amongst stakeholders.
Combining Wine production and Tourism. The Aeolian Islands / Nicolosi, A.; Cortese, L.; Nesci, F. S.; Privitera, D.. - In: PROCEDIA: SOCIAL & BEHAVIORAL SCIENCES. - ISSN 1877-0428. - 223:(2016), pp. 670-675. (Intervento presentato al convegno 2nd International Symposium "NEW METROPOLITAN PERSPECTIVES" - Strategic planning, spatial planning, economic programs and decision support tools, through the implementation of Horizon/Europe2020. tenutosi a Reggio Calabria nel 18-20/04/2016) [10.1016/j.sbspro.2016.05.381].
Combining Wine production and Tourism. The Aeolian Islands
Nicolosi A.;Nesci F. S.;
2016-01-01
Abstract
Wine is a key element in the development and promotion of tourism. The purpose of this paper is to investigate, from the perspective of the growers, how a specific area - Aeolian Islands - is organized in order to develop wine tourism. The methodology employed for this study consisted of a combination of surveys, interviews and field observations with the suppliers. Results indicate that the implementation of wine tourism will be a significant challenge as the respondents report a lack of marketing and tourism management skill and knowledge. Most are small sized enterprises which means they have little man power available to devote to developing wine tourism; and there is a low level of reported cooperation amongst stakeholders.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
