The book is a collection of some of the results of InsOut Project, the programme of integrated communications jointly promoted by both the Mediterranean University of Reggio Calabria and The London College of Communication. The book analyses the genesis of Insout Project and the methodology used to develop the Aeolian Archipelago brand, presenting the results.
Il libro raccoglie alcuni esiti di Progetto Insout, programma di comunicazione integrata promosso dall'Università Mediterranea di Reggio Calabria e dal London College of Communication. Il libro analizza la genesi del Progetto Insout e il metodo con cui è stato sviluppato lo studio del Brand delle Isole Eolie, presentandone i risultati.
Insout of a live communication project
COLISTRA, Daniele;BRANDOLINO, Rosario
2008-01-01
Abstract
The book is a collection of some of the results of InsOut Project, the programme of integrated communications jointly promoted by both the Mediterranean University of Reggio Calabria and The London College of Communication. The book analyses the genesis of Insout Project and the methodology used to develop the Aeolian Archipelago brand, presenting the results.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.