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EnglishIn this paper we present an XML-based multi-agent system, called Multi Agent System for Traders (MAST), that supports several Business-to-Customer e-Commerce activities, including advertisements and payments. MAST helps both customers and merchants in performing their tasks by using a personalized approach. MAST’s e-payment model avoids exchanging sensitive information, reinforcing trust between merchants and customers. A complete prototype of MAST has been implemented under the JADE framework, and it has been exploited for realizing some experiments, in order to evaluate its performances.
| Titolo: | Multi-agent technology and ontologies to support personalization in B2C E-Commerce |
| Autori: | |
| Data di pubblicazione: | 2014 |
| Rivista: | |
| Handle: | http://hdl.handle.net/20.500.12318/1368 |
| Appare nelle tipologie: | 1.1 Articolo in rivista |
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http://hdl.handle.net/20.500.12318/1368
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