Where the literature has neglected the investigation of the reputational-lack as a specific cause of start-ups’ vulnerability, this theoretical paper addresses this gap setting three objectives: (1) highlighting the role of Corporate Reputation in the mitigation of the young-companies’ vulnerability, (2) grasping the crucial influence of the firm’s engagement in stakeholders’ management (approximated by the Corporate Social Commitment) on the Corporate Reputation, (3) offering a mathematically-grounded model to match stakeholders' expectations through CSC and, thus, enhancing the company’s reputation. Following a stakeholders’ perspective, the paper suggests that the CSC constitutes an anticipation of a start-up’s future social sustainability
Corporate Reputation and Social Sustainability in the early stages of start-ups: A theoretical model to match stakeholders' expectations through corporate social commitment / Giuseppina Bruna, Maria; Nicolò, Domenico. - In: FINANCE RESEARCH LETTERS. - ISSN 1544-6123. - 35:(2020), pp. 1-7. [10.1016/j.frl.2020.101508]
Corporate Reputation and Social Sustainability in the early stages of start-ups: A theoretical model to match stakeholders' expectations through corporate social commitment
Domenico Nicolò
2020-01-01
Abstract
Where the literature has neglected the investigation of the reputational-lack as a specific cause of start-ups’ vulnerability, this theoretical paper addresses this gap setting three objectives: (1) highlighting the role of Corporate Reputation in the mitigation of the young-companies’ vulnerability, (2) grasping the crucial influence of the firm’s engagement in stakeholders’ management (approximated by the Corporate Social Commitment) on the Corporate Reputation, (3) offering a mathematically-grounded model to match stakeholders' expectations through CSC and, thus, enhancing the company’s reputation. Following a stakeholders’ perspective, the paper suggests that the CSC constitutes an anticipation of a start-up’s future social sustainabilityFile | Dimensione | Formato | |
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