In the last few years, an overwhelming amount of agent-based systems for supporting business-to-customer (B2C) e-commerce activities have been proposed. In this context, the use of agent ontologies for modelling the realities of both customers and sellers may play an important role. This paper deals with a formal model of agent ontologies, capable of describing the entities involved in the above realities (products, product features, product categories) as well as the behaviour of customers and sellers in performing their activities. Furthermore, we present some techniques that exploit the proposed ontology model for supporting the various B2C e-commerce stages represented in the Consumer Buying Behaviour (CBB) model. Finally, we briefly describe the OBA-B2C multi-agent architecture that implements in a JADE-based environment all the proposed techniques.
Exploiting Agent Ontologies in B2C Virtual Marketplaces / Rosaci, Domenico. - In: JOURNAL OF UNIVERSAL COMPUTER SCIENCE. - ISSN 0948-695X. - 11:6(2005), pp. 1011-1039. [10.3217/jucs-011-06-1011]
Exploiting Agent Ontologies in B2C Virtual Marketplaces
ROSACI, Domenico
2005-01-01
Abstract
In the last few years, an overwhelming amount of agent-based systems for supporting business-to-customer (B2C) e-commerce activities have been proposed. In this context, the use of agent ontologies for modelling the realities of both customers and sellers may play an important role. This paper deals with a formal model of agent ontologies, capable of describing the entities involved in the above realities (products, product features, product categories) as well as the behaviour of customers and sellers in performing their activities. Furthermore, we present some techniques that exploit the proposed ontology model for supporting the various B2C e-commerce stages represented in the Consumer Buying Behaviour (CBB) model. Finally, we briefly describe the OBA-B2C multi-agent architecture that implements in a JADE-based environment all the proposed techniques.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.